The promotion's launch took place at the company's office, located at Masaki in Dar es Salaam yesterday.
Telecom companies, namely Tigo, Vodacom, and Airtel, also took part in the launch, with the campaign seeking to reward their customers at a time this year's European Championship and other competitions in the likes of Copa America and Vodacom Premier League are held.
Public Relations and Communications Manager at SportPesa Tanzania, Sabrina Msuya, stated: ''We have felt we should reward all of our customers by launching this promotion known as 'Mshiko Deilee'.''
“his promotion officially starts today and will climax on July 11. There will be winners every day set to rake in 10,000/- each for 30 people, we will as well present 1m/- to three winners every week and at the end o the promotion we will hand over 15,888,000/- to the lucky winner.''
''The promotion's draws will be conducted every day and winners will be announced on our social media pages, as well as the ones that our partners, Tigo, Vodacom, and Airtel, have. Winners will further b announced on Simba and Yanga social media pages.''
“People wishing to take part in the promotion are required t deposit cash on their SportPesa accounts and start playing to be included in draws and get the opportunity to emerge as the winner, our new customers will be required t first register and follow the procedures.''
“I welcome all mobile networks subscribers in this promotion, as well as others that have yet to register with SportPesa, to get chance to emerge winners every day, every week and the biggest cash prize totaling 15m/-”.
Tigo Pesa's Marketing Manager, Fabian Felician, said: “In UEFA Euro tournaments' clashes and other fixtures we have felt we ought to cooperate with our partner SportPesa to ensure Tigo Pesa customers place their bets easily and get opportunity t rake in millions o cash.''
''It is easy fo the customers to take part in it, the Tigo Pesa customer must register with Sportpesa, deposit cash in the account via Tigo Pesa, bet on fixtures he or she would like to place bets on to walk away with cash every day, every week and eventually the promotion's biggest prize, 15,888,000/-.”
“The Tigo customer can through Tigo Pesa service deposit cash in the SportPesa account via dialing *150*01# or through Tigo Pesa App.''
Vodacom Tanzania PLC M-Pesa Marketing Manager, Kelvin Nyanda, pointed out his will company will moreover offer 10 customers opportunity to each rake in 10,000/- every day and ultimately get 310 winners in a month.
''It is easy for the customer to take part in, every M-Pesa customer has an opportunity to rake in cash this period via visiting the M-Pesa menu, select 'pay bill', thereafter games, SportPesa, and follow the process.''
''The customer will be presented with details and he or she will have entered the daily, weekly, and monthly draw. Winners will receive calls confirming they are winners, their names will be put on SportPesa social media pages.''
He disclosed: “I take this opportunity to welcome our customers to participate as many times as possible, as victory is awaiting them in 'Mshiko Deilee' promotion.''