Taifa Stars' triumph over Benin impresses sponsors

12Oct 2021
The Guardian Reporter
Dar es Salaam
The Guardian
Taifa Stars' triumph over Benin impresses sponsors

TANZANIA's senior national soccer team 'Taifa Stars' sponsors, Serengeti Breweries Limited (SBL), courtesy of the firm's famous beer brand, Serengeti Premium Lager, have hailed the squad's impressive performance against Benin.

Tanzania's senior national team 'Taifa Stars' players pose for a picture ahead of their African qualifiers for the 2022 FIFA World Cup match against Benin, which took place in Dar es Salaam last week. PHOTO: TFF

A Simon Msuva strike was all 'Taifa Stars' needed to defeat Benin by a solitary goal to reclaim the top position in Group J's qualifiers for the 2022 World Cup in a tough away match, leaving Benin in disbelief.

Benin, alias 'Squirrels', had won the initial meeting against Taifa Stars away by a solitary goal, and they came into Sunday's match at Friendship Stadium as favourites, but things turned upside down.

Taifa Stars were nevertheless a side that made its intentions clear after just six minutes.

A great run by Msuva past two 'Squirrels' defenders put him in a good position, and he unleashed a rasping shot that flew into the back of the net.

Msuva's efforts summarized the rest of the 'Taifa Stars' squad's spirited play under the tutelage of head coach, Kim Poulsen.

The hosts tried to get an equalizer soonest, pushing forward with every opportunity they got, but they were not given a chance due to solid defense by Taifa Stars.

The win, which saw Taifa Stars maintain its top position in Group J, has been hailed by SBL's Senior Brand Manager Mainstream Beer, Wankyo Marando.

Wankyo congratulated the team for posting a victory and expressed high hopes that the national squad will also cruise over Madagascar and the Democratic Republic of Congo in the remaining group qualifying matches that will enable Taifa Stars to proceed on to the final qualifying round.

She revealed: "We congratulate Taifa Stars for their great showing in their match against Benin. As the team's main sponsors, we are happy that it managed to beat such a strong team at their home ground.''

''We are optimistic that the team will continue to perform well in its remaining fixtures against Madagascar and DR Congo and after that go into the next step,'' Wankyo stated, affirming the brewer's steadfast support for the team.

Wankyo was referring to the continued support that SBL has been according to the senior national team since 2017, courtesy of its award-winning beer brand, Serengeti Premium Lager.

The firm first signed an agreement with the Tanzania Football Federation (TFF), the custodian of Tanzanian soccer, to prop up the senior national team.

The SBL pumped 2.1 bn/- into the team and further renewed the contract last year with an additional 3bn/- kitty.

SBL's sponsorship has radically rejuvenated Taifa Stars. It has progressively registered a string of creditable achievements.

A notable success is a historic qualification for the African Cup of Nations (AFCON) showpiece held in Egypt in 2019, which came about after almost four decades.

Further, the senior national squad early this year participated in the African Nations Championship (CHAN) in Cameroon, whereby they gave a good account of themselves.

Besides sponsoring Taifa Stars, SBL, demonstrating its love for soccer and its commitment to developing sports in the country, is also the main sponsor of the Mainland Women's Premier League.

This first-of-its-kind sponsorship through its 'Super-Brands' award-winning beer brand, Serengeti Lite, effectively becomes the first-ever company to assist the previously low-key league.

The financial boost has revamped the league, and it is now at its most competitive ever.

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