TBL promotion winners arrive in Russia to watch FIFA World Cup

18Jun 2018
The Guardian
TBL promotion winners arrive in Russia to watch FIFA World Cup

TEN Tanzanians are in Russia watching the ongoing FIFA World Cup finals courtesy of Tanzania Breweries Limited (TBL).

Tanzania Breweries Limited (TBL)'s Customer and Communication Manager, David Tarimo (L), exchanges views with some of Kilimanjaro Premium Lager promotion's winners of a trip to Russia watch the FIFA World Cup finals’ matches during a party held in Dar es Salaam recently. They are (L-R) Leodgard Isaac, Charles John and Samwel John.

The ten emerged as winners of the draw held by TBL under the company’s brand Kilimanjaro Premium Lager. Kilimanjaro Premium Lager is the official local beer for the tournament.

Speaking in Dar es Salaam, TBL's Customer and Communication Manager, David Tarimo, said his company is delighted to be associated with the ongoing FIFA World Cup finals. He also said TBL is happy that it has successfully managed to send the 10 Tanzanians to Russia for the World Cup.

"We are happy that we have sent 10 Tanzanians to the World Cup, the other draw is still in progress in which lucky winners are getting 1m/- each, as well as airtime," he said.

One of the winners, Charles John from Geita, hailed TBL for the draw, saying it has helped him realize his dream of watching the FIFA World Cup live. "I did not believe that this draw is real but now I thank TBL for making my dream a reality," he said.

Other winners, Leodgar Isaac and Kaijage Kironde, both from Dar es Salaam said they are happy to have emerged as winners of the draw, noting they will live to remember the experience of watching the World Cup live.

Meanwhile, Correspondent Beatrice Philemon reports Tanzania stands to gain tremendously from the ongoing FIFA World Cup finals in Russia, as far as the country’s tourism, given the Tanzania Tourist Board (TTB) has offered tourism promotional materials to a delegation of 23 journalists that will be in Russia to report the tournament.

Tanzania Tourist Board (TTB)’s Senior Public Relations Officer, Geoffrey Tengeneza, yesterday handed over tourism promotional materials to the delegation which who will jet off to Russia on Thursday.

The tourism promotional materials were presented to sports journalist, Shaffih Dauda on behalf of the other journalists.

“We have given them brochures, flash disks, magazines and T-shirts that highlight the tourist attractions existing in Tanzania so that more fans can witness what Tanzania has to offer in tourism sector,” Tengeneza revealed.

“This is the best platform for marketing Tanzanian tourism potential in Russia because other fans will be watching the World Cup through TV and radio while others will watch it within Russia.”

“We believe the delegation will market our country and the tourists’ attractions we have because the tourism promotional materials we gave them have all information about Tanzania and what the country is endowed with.”

The promotional materials, he said, will be offered to fans in Russia free of charge to allow them see what Tanzania has to offer in tourism sector.

Dauda thanked TTB and vowed to market Tanzania as tourists’ destination for fans who will be watching the World Cup in Russia.

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