TPLB now solicits Premier League sponsorship

10Jun 2021
Nassir Nchimbi
Dar es Salaam
The Guardian
TPLB now solicits Premier League sponsorship

AFTER Vodacom Tanzania Limited had withdrawn their sponsorship from the Mainland Tanzania Premier League earlier this week, Tanzania Premier League Board (TPLB) said they will not be derailed by the decision to terminate financial backing for the tournament.

Tanzania Premier League Board
Chief Executive Officer, Almasi Kasongo.

On Monday, Vodacom's Chief Executive Officer, Hisham Hendi, confirmed that the mobile company has stopped sponsoring the league, as a result of the loss totaling 30bn/- they made in the 2020/21 financial year.

The firm signed a three-year deal in 2019 worth 9bn/- which was slated to end next season.

In each season, the company was dishing out 3bn/-. Responding to this latest decision yesterday, TPLB Chief Executive Officer (CEO) Almas Kasongo said many companies have shown interest to sponsor the premier league, and discussions with them will begin immediately.

He stated: “Vodacom lately have had several financial problems and as I speak now, teams parading in the top flight league have not received their transport portion as required in the signed contract.''

He disclosed: “They wrote us a letter indicating that they are going through the difficult financial period as they were not making a profit hence they requested us to find other means to cover transport fares of the teams for this season so that next season, they can pay back the debts.''

“Those were our internal talks and according to the formalities, we were not supposed to disseminate such information to the public,” he said.

He added that the board conceded to the request by Vodacom because they are their main partners in promoting football in the country.

He stated: “They have been sponsoring the league for nearly 20 years but after we received the official letter from them about the financial constraints they were going through, we conducted a meeting with the leaders of all teams in the top-flight league updating them about the situation.''

“In one voice, they all understood the challenges expressed by Vodacom in their letter and they agreed to have their transport money paid next season.''

“All these were internal matters but because our colleagues have decided to come out and show intention to terminate the contract, there is nothing much to say from us,” Kasongo said.

He disclosed: “There are many companies which have shown interest to sponsor the league and we have begun talks with them.''

''We were simply delaying to talk to them because we had an active contract and it could have been unacceptable to let them aboard.”

He added: ''For us, this is not new because we already talked to them but all the time, we handled the issue internally but they have decided to go in public.''

Top Stories