Geoffrey Tengeneza, TTB’s Principle Public Relation Officer, Geoffrey Tengeneza, speaking on behalf of the board’s Managing Director, Devota Mdachi, issued the plea at a brief launch of the race held in Dar es Salaam yesterday.
Tengeneza said the board’s ambition was influenced by the goals of the race which is to promote local tourism, especially in the Lake Zone.
The event was attended by various stakeholders of the race including the government officials, Athletics Tanzania (AT) officials and various sponsors of the race.
“Considering the RCM agenda and its goals, I am ready to cooperate with the organizers to ensure that from this year the race is well colored and attracts a good number of local and international participants as per its plans,’’ Tengeneza said.
He also confirmed his participation in the race that is scheduled for October 20, this year at the Rock City Mall parking grounds in Mwanza.
In addition to his participation, Tengeneza called on various organizations in tourism sector, including the Tanzania National Park (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), Tanzania Forest Service Agency (TFS) and the National Museum of Tanzania, to also be part of the event.
"The Lake Zone has got many touristic attractions that must be promoted internationally and we believe that RCM can help towards achieving this goal, especially since from this year and for the first time in its history, the marathon will involve a full marathon that is a 42km race and thus incorporated into the Athletic International calendar,” he said.
He mentioned some of the attractions found in the Lake Zone that include the Saanane Island, the Sukuma Museum, beautiful beaches of the Lake Victory and its local residents’ cultural heritage.
For his part, the Chairman of the RCM Steering Committee, Clement Mshana, appealed to the general public, especially those in the Lake Zone region as well as sponsors, to participate in the race that attracted more than 2,000 participants last year and over 10,000 spectators.
He said this year's race is expected to involve a good number of participants from every corner of the world including Europe and the United States while calling on local participants to register in good number to strengthen the local participation in race.
Rock City Marathon has increasingly gained popularity with sponsorship of TIPER, the Tanzania National Park (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), Tanzania Forest Service Agency (TFS), Pepsi, Lis Law Chambers & Consultants, Tanzania National Institute for Medical Research (NIMR), CF Hospital, Mwanza Water, Isamilo Lodge, Pigeon Hotel, Real PR Solutions Limited and Afrimax Strategic Partnerships Limited.
For their part, sponsors of the event said their involvement was more motivated by their desire to assist the government in promoting tourism and sports.