The event, organized by Real PR Solutions (RPR), an integrated communications company, aims at making the day a memorable one with the loved ones sitting on a mat while sipping world-class wines produced in Tanzania.
“We have come up with this novel idea to promote the government’s agenda on industrialization by giving the local producers an opportunity to sell their wine which is revered all over the world but consumed very little by Tanzanians”, Caroline Kirwanda, the event coordinator, said at a colorful launch held in the city on Tuesday.
Kirwanda said that the event themed ‘Wine Not?’ also helps to unlock a broken supply chain between grape farmers, mainly in Dodoma whose produce have fetched very low price as the producers are unable to sell in large numbers due to low local consumption of wine.
“As the name suggests, instead of having chairs and tables, revelers will use locally made mats. The whole idea is to have a picnic-like setup that allows participants to fully activate their relaxation mode, where they will have freedom to either stretch or lie down on their mats as they deem necessary,’’ she said.
Sponsors of the event include the Tanzania Tourist Board (TTB), GS1, Tanzania Standard Newspapers Limited (TSN), publishers of Daily News, Habari Leo and SpotiLeo, Capital- Plus International Limited, Afrimax Strategic Partnerships Limited and Whitesands Hotel.
Kirwanda said that the event is part of a bigger campaign to be rolled out nationally in April aimed at promoting the domestic tourism,as well as unlocking various business opportunities to spur economic growth.
“We need to promote massive local consumption to stimulate economic growth. After the Valentine edition, we will organize similar events during Easter, Sabasaba and end of the year,” she added.
The event will also provide a unique platform for networking where the revelers can meet and exchange ideas over food and several bottles of wine.
“Unless it is a wine tasting event, wine without an assortment of other alternative drinks plus an array of different kinds of meat (both red and white) might not be very enticing to many. Besides, there will be great entertainment in the background,” she said.
She said that negotiations with taxi service providers are at an advanced stage whereby the revelers will not worry about reaching the venue and returning back to their homes.
“This year, Valentine’s Day falls on a Thursday, which is a working day. We appreciate that most people will be working on that day and that’s why ‘Mkeka na Mvinyo’ promises to be a classy but informal way to wine down after work,’’ she added.
Speaking at the same occasion, Public Relation Officer of GS1 Tanzania, Clementine Kahamba, whose company is partnering with the organizers, appealed to Tanzanians to be proud of wines produced in the country.
“As a company that manages barcode in Tanzania, we must ensure we consume products manufactured in our country to support the economy and create jobs”, she said.
She added: “Valentine's Day is more than a day of romance. It's also an ideal time to share the love at work. Let either the employees or key partners know that the coming Valentine's Day will be all about making sure they know how much either their employers or management appreciate all of their hard work and contribution.’’