Serengeti has re-launched in a fresh new look and new variant, Serengeti Lemon. Today, in a private event hosted by Diamond platnumz and filled with Tanzania's crème de la crème, Serengeti unveiled its fresh new look and further elated their guests with their lemon-flavored beer.

The re-launch reignites Serengeti’s commitment to celebrating the spirit of Tanzania. The fresh, modern, and vibrant new look represents Serengeti beer's journey and progressive spirit over time, with innovative products like Serengeti Lager, Serengeti Lite, and the now Serengeti Lemon. 

"As the number one beer brand in Tanzania, we are excited about this new journey that represents Tanzanian spirit of resilience and dedication. Serengeti is a young brand born in 1996, and because of the love and pride of Tanzanians, this brand has grown to become the largest bottled brand in East Africa," said Obinna Anyalebechi, Managing Director of SBL

Anitha Rwehumbiza, the Marketing Director of Serengeti, expressed her enthusiasm, stating, "We're thrilled about what we have in store for our consumers. Serengeti embodies the vibrant energy and essence of Tanzania, and this refreshed appearance beautifully reflects the forward-thinking spirit of the Tanzanian people."